Why should businesses use video in their marketing?
Using video in a marketing strategy has become increasingly popular and effective for businesses for several compelling reasons:
High Engagement
Video is a dynamic and visually appealing medium that captures people's attention more effectively than plain text or images. Engaging content helps keep viewers interested and encourages them to interact with the brand.
Increased reach
Video content is highly shareable across social media platforms and websites. When people find videos compelling, they are more likely to share them with their friends, family, or colleagues, leading to an expanded reach for the business.
Improved SEO
Search engines, like Google, consider video content favorably when ranking websites. Including videos on your website or sharing them on platforms like YouTube can boost your search engine rankings, making it easier for potential customers to find your business.
Enhanced storytelling
Video allows businesses to tell a compelling and emotional story about their brand, products, or services. Through visual and auditory elements, businesses can create a powerful narrative that resonates with their target audience.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you helping your customers use a product to its full potential? Do you want to establish yourself as an expert in your industry? How about pushing engagement on social media? Understanding the purpose of a video is the first step in creating high quality content that converts into customers.
Better Communication
Videos offer a more effective way to convey complex information, demonstrate products, or explain processes. This can lead to better communication with potential customers, making it easier for them to understand and appreciate what the business has to offer.
Building trust
Video content can help build trust and credibility with the audience. Seeing real people, hearing their voices, and observing their body language can create a more personal connection, fostering trust in the brand.
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Of shoppers that watched a video related to a planned purchase said they watched it at the beginning of their shopping process.
Videos help customers make better informed purchasing decisions, improving customer satisfaction and increasing the chance of repeat sales.
So what does this mean for sales?
Increased conversion rates!
Studies have shown that businesses that use video in their marketing experience higher conversion rates. When customers watch engaging videos, they are more likely to take the desired action, such as making a purchase or signing up for a newsletter.
Competitive advantage
Video marketing is still underutilised by some businesses, providing an opportunity for those who adopt it early to gain a competitive advantage in their industry.
Overall, video marketing can be a powerful tool for businesses to connect with their audience, drive engagement, and ultimately achieve their marketing goals.
Ready to make the most of video for your business?
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.”
Mark Robertson
Head of Marketing – VidIQ
